SEO

How to request an SEO change

This guide explains the cleanest way to request SEO-related updates without losing the business reason behind the change.

SEO requests move faster when they explain both the exact change and the business reason behind it. That gives enough context to implement the update without guessing at the intent.

BEFORE YOU START
  • The page URL or URLs affected by the SEO request.
  • The exact title tag, meta description, heading, or content change you want made.
  • A short note explaining why the change matters, such as rankings, click-through rate, or relevance.
1

Identify the page and the element to change

Be specific about whether the request is for metadata, on-page copy, internal linking, headings, schema, or another SEO-related field. General requests are slower to review.

2

Provide the proposed replacement text

Send the final wording whenever possible. That avoids a second round to ask what the updated title, description, or body copy should actually say.

3

Include the business context

Share whether the change supports a campaign, a target keyword, a conversion goal, or a visibility issue. Context helps prioritize the request and review the right outcome after publishing.

If the request came from a reporting tool or audit, include the relevant screenshot or note so the recommendation can be tied back to the original finding.

SEO request ready

Once the page, exact change, and business reason are all included, the update is ready for implementation or review.

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